Here's why Shakira and Jennifer Lopez didn't get paid for their 2020 SuperBowl performance
All eyes were on Shakira and Jennifer Lopez as they blew the crowd away during the Pepsi halftime show for Super Bowl LIV. With more backup dancers than ever seen before
They'd normally make thousand if not millions of dollars for performances of this huge a scale but surprisingly, they didn't get a dime.
Why the NFL doesn’t pay half-time performers
Just from the set of these performances, we all know it costs more than millions. All the costumes, lighting, pyrotechnics and other stuff increase the cost of this often less than 15minute performances.
and all of this is covered by the NFL.
According to the Wall Street Journal, previous half-time shows have cost the NFL more than $10 million for a show that lasts less than 15 minutes. This includes elaborate lighting, stage setup, costume changes, pyrotechnics, production crew, union dues, and travel.
The NFL has considered charging acts for the opportunity to perform, but as of yet, that has not come to fruition.
So why do they agree to not getting paid
Performers put in extensive rehearsing for the opportunity to appear at the Super Bowl. Forbes reported that the halftime show “is the single biggest promotional vehicle for a music star on the planet.”
So you can see why selected artists forgo payment. it's a very big opportunity for them to get exposure (not like they needed any more) But who wouldn't want more
. The Super Bowl has a televised audience of over 100 million people. There is no other outlet that can attract so many viewers, and the performers know it.
Previous halftime performers have seen huge spikes in their sales following the Super Bowl.
In 2018, Justin Timberlake saw a 214% increase in Spotify streams within one hour of the conclusion of his Super Bowl halftime performance. The previous year, Lady Gaga jumped 60 spots on the Billboard charts to No. 2, within just a week of performing at halftime. After Beyonce performed in 2013, she saw an increase in concert ticket sales and a 100% increase in online searches.
Maroon 5 and Travis Scott performed during the halftime show in 2019. Since then, Maroon 5 has increased its per-city tour income from $200,000 to $1.7 million. Scott doubled his income since performing and is now earning close to $1 million for every stop on his current tour. He tripled his 2018 income, bringing in $58 million last year.
After Katy Perry performed in 2015, her career skyrocketed with countless opportunities for movie, television, and endorsement deals.
It looks like Lopez and Shakira made a good decision to perform at the Super Bowl. According to Nielsen Music, sales of the songs performed during the halftime performance experienced an astonishing 1,013% increase. There was a reported 16,000 digital downloads on Sunday, with Shakira receiving the biggest surge on Spotify, with more than a 2,135% jump for her hit single: “Empire.”
In Lopez’s case, she also jumpstarted her daughter’s career by introducing her to the world on a very public platform.