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Shop August Berg!

August Berg was founded by Danish entrepreneur and retail specialist Anders Peter Juel Sauerberg, and designed by renowned Danish designer Magnus Joergenson. ​


August Berg is based on the inspiring thought of reframing the watch from a passive counter of time lost, to actively inspiring you to spend time on the things that bring purpose, meaning and joy to your life. This appreciation for the time we have - and what we choose to do with it is essential. At August Berg we call it, Timefulness.​

Modern life makes time your harshest critic. The measure of how fast and how much you have done. The endless pressure ‘to do’ is a never ending challenge to fulfilment. But time is not the enemy, time is a gift. This is the essence of Timefulness.


To be present in the moment. To connect. To share. To be fulfilled. To follow your passion with confidence and purpose. Timefulness.


This is the time to live the life you choose.



Serenity Shine Gold | Gold Mesh


Design August Berg's debut collection, Serenity, comes in 32mm and 40mm dials. A new modern classic, designed by renowned Danish watch designer Magnus Joergensen, Serenity is uncompromising quality, style and contemporary minimalism. The collection represents the best of Danish design traditions with a twist of modern features and colours, inspired by the Danish landscapes and scenery – from the deep blue skies and the jewel toned waters of a summer holiday. Packaged in its signature sustainable and reusable eco-conscious bamboo box, each August Berg timepiece is identifiable by its iconic, single-domed Sapphire Crystal dial window, delivering a striking and unparalleled view into the dial with its concave shape. Accentuated by a crown, emblazoned with the sleek August Berg infinity logo symbolising the perfect time loop, August Berg's 1950s modern vintage aesthetic, emphasizes the value of time and our relationship with it. Each timepiece is powered by a Japanese quartz movement known for its precision, reliability, and longevity - and wrapped it in a surgical-grade double stainless steel case (316L) making each August Berg timepiece durable, corrosion-resistant and able to withstand even high temperatures. Every August Berg strap is designed with an "easy-release" function that allows you to easily switch the strap and turn up your style and look in a second. Specifications Collection Serenity Style Classic Eye SKU 10140D02MGD/10232D02MGD Gender Unisex Dial Color Sunray Gold Case Material Stainless Steel Case Width 32mm/40mm Case Depth 7mm Strap Material Stainless Steel Milanese Mesh Strap Colour Gold Water Resistance 32mm(3 ATM) 40mm(5ATM) Movement Japanese Quartz Movement Glass Type Anti Reflective, Single Domed Sapphire Crystal Glass




Serenity Ash & Orchid Rose Gold | Light Brown Leather


Design The August Berg SERENITY COLLECTION is a new modern classic, designed by renowned Danish watch designer Magnus Joergensen. Uncompromising quality, style and contemporary minimalism. The SERENITY COLLECTION represents the best of Danish design traditions with a twist of modern features and colours.The double rose gold case made of pure, high quality, surgical-grade stainless steel (316L), in combination with a modern dark brown coloured leather strap, provides the unique August Berg look and feel. The oversized crown features an engraved AB infinity logo which gives the watch a distinctive look. The sunray grey dial combined with the flawlessly facet cut index and hands in rose gold Japanese Quartz Movement protected by the perfectly domed crystal clear anti-reflective scratch-resistant sapphire completes the classic and stylish look. Specifications Collection Serenity Style Classic SKU 10140A09LBN20/10232A09LBN20 Gender Unisex Dial Color Sunray Grey Case Material Stainless Steel Case Width 32mm/40mm Case Depth 7mm Strap Material Genuine Italian Leather Strap Colour Dark Brown Water Resistance 32mm(3 ATM) 40mm(5ATM) Movement Japanese Quartz Movement Glass Type Anti Reflective, Single Domed Sapphire Crystal Glass




Serenity Ash & Orchid Rose Gold | White Perlon


Design The August Berg SERENITY COLLECTION is a new modern classic, designed by renowned Danish watch designer Magnus Joergensen. Uncompromising quality, style and contemporary minimalism. The SERENITY COLLECTION represents the best of Danish design traditions with a twist of modern features and colours.The double rose gold case made of pure, high quality, surgical-grade stainless steel (316L), in combination with modern white coloured perlon strap, provides the unique August Berg look and feel. The oversized crown features an engraved AB infinity logo which gives the watch a distinctive look. August Berg’s Perlon straps are meticulously crafted using high-quality nylon, intricately woven to increase functionality and style. Unlike typical Perlon straps, August Berg’s are lined with Nubuck (cowhide leather) for a comfortable and breathable feel. Uncompromising in style, the Perlon straps feature hidden strap holes which are invisible from the front of the belt to complete the seamless, minimalist look. The orchid dial combined with the flawlessly facet cut index and hands in rose gold Japanese Quartz Movement protected by the perfectly domed crystal clear anti-reflective scratch-resistant sapphire completes the classic and stylish look. Specifications Collection Serenity Style Classic SKU 10240A10VWT/10232A10VWT Gender Unisex Dial Color Orchid Case Material Stainless Steel Case Width 32mm/40mm Case Depth 7mm Strap Material Perlon Braided Nylon Strap Colour White Water Resistance 32mm(3 ATM) 40mm(5ATM) Movement Japanese Quartz Movement Glass Type Anti Reflective, Single Domed Sapphire Crystal Glass



This is for those who believe we can do more of what matters with the time we have. The ones who find purpose in pursuing the path which brings meaning to their lives.

Who inspire others to seek more, to do more, to be more, with the reassurance that within this tribe you will never be alone.

Welcome to August Berg. This is your tribe.

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