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Shop We Are IQ!

With more unique and exciting designs in the works, and a presence on London’s Regent Street St James’ at the Next Big Thing store, there’s never been a better time to get smart about your streetwear and discover IQ!

THE CHOICE IS YOURS...

Whether you choose from IQ’s premium or 100% organic cotton range, you can feel assured that our products are kind to the environment, the people who make our clothing and to your skin.



Everything I Know about Morality Men's Hoodie


Everything I Know About Morality & The Obligations Of Men I Owe To Football - Albert Camus Available in a wide range of colours. As lovers of words, the IQ squad thought it only fitting to include in their very first ‘starting eleven’ a football-themed quote from one of the greatest literary minds of the 20th century: Albert Camus – philosopher, author, journalist and absurdist extraordinaire. Writing for The Telegraph in January 2010, which marked 50 years since Camus’ premature death in a car accident aged just 47, Jim White distilled the essence of the man and his lifelong love affair with football quite beautifully: ‘…As is often the way with those plucked prematurely from their thinking posts, it was a violent death that sealed his mystique. In the five decades since, he has come to be recognised as many things: roué, novelist, drinker, resistance hero, one-time friend but later sworn enemy of Jean-Paul Sartre. More to the point, he is now recognised as a man who understood the true profundity of football…’ SIZING All measurements are approximate MATERIAL AND CARE Material: Brushed cotton unisex hooded sweatshirt Material: 85% Organic ring-spun Combed Cotton, 15% Recycled Polyester Weight: 350 gsm Double layered hood in self fabric Round drawcords in matching body colour with metal tipping Metal eyelets Inside herringbone back neck tape Self fabric half moon at back neck Single needle topstitch at neckline and along hood opening 1x1 rib at sleeve hem and bottom hem Armhole, sleeve hem and bottom hem with twin needle topstitch Kangaroo pocket at front Caring for your Hoodie: Wash at 30°C Do not bleach Do not tumble dry Iron on a low heat Do not iron on print Do not dry clean Wash inside-out




Cool For Cats Number 2 T-Shirt


Cool For Cats Number 2. Available in multiple colours. This design is based around the phrase Cool For Cats, which is a saying that was used in the late seventies and early eighties. The basic meaning is "I am good" or "I am happy with the idea" The term Cool Cat goes back further and has its roots in Jazz. In the 1920s world of Jazz, a “cat” was a cool Jazz Musician. Cats, like Jazz musicians, were out at night, always landed on their feet, resourceful, relied on themselves and were slightly aloof from society. Also in the Roaring 20s, the phrase "cool cat" meant someone who kept up with all the latest fads and trends. In the 50s "cool" was an undefinable quality that makes something or someone extraordinary and "cat" was a hip person. So a "Cool cat" meant an extraordinary hip person. SIZE & FIT All sizes are approximate MATERIAL AND CARE Material: Made from 100% organic ringspun combed cotton Weight: 220 gsm Relaxed fit Single jersey Set-in sleeve 1x1 rib at neck collar with twin needle topstitch Inside herringbone back neck tape Sleeve hem and bottom hem with wide double topstitch Caring for your T-shirt: Wash at 30°C Do not bleach Do not tumble dry Iron on a low heat Do not iron on print Do not dry clean Wash inside-out





A Tribute To Buzzcocks T-Shirt


This design is inspired by the colours and styles of the time. The punk scene in the country was as loud and vibrant as this design. The idea was to be seen and heard and to stand out from the crowd. Its fair to say that wearing this piece of clothing will make a statement. But fundamentally this is our tribute to one of the Godfathers of British Punk, Buzzcocks. SIZE & FIT All sizes are approximate MATERIAL AND CARE Material: Made from 100% organic ringspun combed cotton Weight: 220 gsm Relaxed fit Single jersey Set-in sleeve 1x1 rib at neck collar with twin needle topstitch Inside herringbone back neck tape Sleeve hem and bottom hem with wide double topstitch Caring for your T-shirt: Wash at 30°C Do not bleach Do not tumble dry Iron on a low heat Do not iron on print Do not dry clean Wash inside-out




Heroes Original Single Design T-Shirt


Heroes Original Single Design. Available in 4 colours.  This design was inspired more by the image of an original 7 inch single, with the original wording on it. That image and the font used for the song title Heroes, make this a very collectible piece of artwork.  SIZE & FIT All sizes are approximate MATERIAL AND CARE Material: Made from 100% organic ringspun combed cotton Weight: 220 gsm Relaxed fit Single jersey Set-in sleeve 1x1 rib at neck collar with twin needle topstitch Inside herringbone back neck tape Sleeve hem and bottom hem with wide double topstitch Caring for your T-shirt: Wash at 30°C Do not bleach Do not tumble dry Iron on a low heat Do not iron on print Do not dry clean Wash inside-out





Express your Freedom of Speech with an iconic quote from our forthcoming collection of premium-quality cotton apparel. From sporting greats and philosophers to music makers and movie stars, our designer fashion brand celebrates the power of words. 




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